Lactaid- Dare to Dairy

In this Halloween-themed series, the horrors of lactose intolerance are reflected in a fun, light-hearted manner. Aided by visuals of milk cartons and dairy cows, the copy is the driving force in this campaign. With the tagline “Dare to Dairy”, viewers can conclude that the product will alleviate and even eradicate their ailments, allowing them to continue enjoying their favorite treats.